Web Copywriting for Internet Websites
If I know my business and I can write English, how come copywriting seems so hard?
Do you sometimes feel this way? When producing a new website we are consistently asked "how long will it take?", however in most cases the constraining factor is provision of the raw text. This seems strange as business owners are intelligent, capable and know their current business (or new concept) inside out.
So what makes writing copy so tricky?
- Sometimes people get self-conscious talking about themselves.
- Sometimes people intend to write the copy when they have finished the urgent stuff, but when does the urgent stuff ever really end?
- Sometimes they don’t want to pay for something they feel they should be able to do themselves.
- And sometimes they come to realise that writing for the web has to take into account Search Engine Optimisation (SEO) and Conversion Factors, which require different skills to writing for hard copy.
Which of these can you secretly associate with?
How good would it be if my website copy was exactly how I wanted it?
Imagine if your website had a logical structure with copy that, succinctly and persuasively, told the world your story. Wouldn’t that be so useful for your prospects, your clients, your staff and even for you?
How can you assist me to get there?
Our staff's experience includes: professional web publishing going back to 1995, hundreds of websites, print as well as web copy, recognised marketing qualifications and clients ranging from small start-ups to household name multinationals. We have the miles on board to do the job.
- We can listen – often verbalising your thoughts to a third party helps clarify those thoughts in your own mind.
- We can help précis the information into agreed bullet-points.
- We can draft the text.
- You can edit – it is so much easier adjusting someone else’s words than starting with a cold, blank, white piece of paper (or screen) ...
- ... and then we can help with any final polishing.
What next to get my new web copy moving?
Just send us your most basic contact details below. You may include your web address if it is an upgrade to an existing site and we’ll check the Search Engine Optimisation for FREE at the same time.
Or call on 02 9948 2303
