Search Engine Optimisation (SEO) for Internet Websites
I've built a shiny new website, but is anyone reading it?
Have you got a new business website and you're wondering "is anyone really looking at it?". Or maybe you've had a website for a while and it's puttering along, but not really powering. Or perhaps it used to be pumping, but now its performance seems to be drifting away, when you haven't changed anything. How frustrating is that?
If a website is sitting on a server but isn't being found by its target market then it is consuming resources, whilst failing to provide an adequate return on the time and money invested in it.
If there are so many users on the internet, how can that be?
So often all the emphasis on a new website is purely on making it look attractive, and there is little or no attention on the less glamorous side of ensuring that it is found by users. How much time was taken for your site on:
- Researching keywords and keyphrases?
- Writing them appropriately into the visible content?
- Creating the invisible tags to get them effectively read?
- Submitting the site to the search engines using appropriate sitemaps?
- Consolidating the Page Rank from different web addresses?
If carried out appropriately the search engine and the web designer are on the same side, each trying to deliver quality content that best matches the user's interests.
Google now says that it includes more than 200 factors in its search algorithm, which is constantly being updated. Things that used to work a few years ago can now work less effectively, be ignored, or even penalised. How long has it been since your site was checked for search engine optimisation?
So what could I have?
The first thing is to have and understand the website statistics, in order to have solid information on which to compare improvements. Afterall if you owned a shop and it wasn't performing the way you wished, wouldn't you want to go and have a look at what's happening? From here we can look at the visible text and the underlying code to see how they can work together more productively. There is a whole range of proven tools at our disposal for increasing results and the great thing is that the changes are measurable over time.
What do I do next to get my improved Search Engine Optimisation moving?
Just send us your most basic details below. You can include your web address if it is an upgrade to an existing site and we’ll check the Search Engine Optimisation for FREE at the same time.
Or call on 02 9948 2303
