Executive Briefings

Sunshine n Water Pty Ltd provides briefing services for senior business executives and business principals.

These take the form of informative sessions to assist business leaders to quickly grasp the extent of the challenges and to identify where to fast access more indepth reference materials should they so wish.

Further consultation may be provided on request, regarding opportunity analyses to determine the scope for improvements and action plans in order to effect real change. The topics can cover any of the ones referenced in this website.

One of the key principles employed is that we do not need to take the commonly expressed view, that we have to choose between the environment and the economy. Firstly because of the obvious point, that if the environment is irreparably damaged then the economy and our lifestyles will be correspondingly destroyed with it. Secondly working towards protecting the environment, not only is the right thing to do, but can also provide the opportunities for increased revenue and decreased expenses for business.

As well as providing customised briefings according to the client's needs, we also have the following briefings.

The sessions are designed to be highly informative and to cover serious topics, yet convey the information in a mentally stimulating, fun and at times humorous manner to ensure that the recipients are most open to generate a positive, constructive and practical outcome.


Is your website fighting fit?

Even when a website looks visually attractive and has well written content, it may still have an underlying hidden structure that impedes the search engines from delivering the target audience. In this briefing we cover:

  • What are the three core reasons to have a website?
  • What are the six key items to lift your site in the search engine listings?
  • What are the two technologies that can severely damage your positioning?

Google now says that it includes more than 200 factors in its search algorithm, which is constantly being updated. Things that used to work a few years ago can now work less effectively, be ignored, or even penalised. How long has it been since your site was checked for search engine optimisation?

At the end of the session we do live tests on the topics of your choice so that you can see how well the top ranking organisations have followed the guiding principles discussed.

How can the Global Financial Crisis be a time of opportunity?

This briefing considers how some businesses actually do more business in difficult economic conditions and many more become relatively stronger by gaining market share, which they may then hang onto when markets gain momentum later.

It then uses techniques and anecdotes to stimulate new methods of looking at the challenges in order to help find marketing solutions that previously weren't "on the radar screen". It then helps the business to see all the opportunities for progress that may not have been so readily available in normal or boom economic conditions.

Australia seems to have fared well compared to North America and Europe. It has benefitted from being a raw materials supplier to China and from stimulus packages. Does this mean that it can't still catch a cold though, if the world economy sneezes again?

How do you cut costs and improve services?

If you look at innovative ways of saving costs these often have the benefit of reducing your carbon footprint and / or pollution.

So how do we get prices down and wages up? By applying more managerial brain power and these sessions help stimulate that by looking at things in new and unexpected ways.

The aims are to:

  • Reduce costs.
  • Reduce carbon footprint.
  • Reduce pollution.
  • Improve staff relations.
  • Improve customer relations.
  • Improve investor relations.
  • Improve shareholder relations.

If you wish to enquire about these services,
please go to our contact us section.